ASIA PACIFIC · CX · ANALYSIS
Where Insight, Creativity and Intelligence Intersect.
CrayonIQ helps tech decision-makers and buyers navigate the complexities of Contact Centre, CX, UC and Workplace Collaboration — with 25 years of trusted APAC expertise.
Years Of Experience
Of Leaders Served
Trusted Voice In APAC
TRUSTED BY
WHAT WE DO
Turning market complexity into Strategic clarity.
We help enterprises cut through market complexity across Contact Centre, CX, UC, and Workplace Collaboration in Asia Pacific. We listen to what buyers and decision-makers tell us — and turn that into insight that drives real decisions.
Marketing & Brand Strategy
Working with marketing and strategy teams to elevate brand presence, messaging and competitive positioning in APAC.
Analyst Content & Research
eBooks, white papers, Buyer’s Guides and blog content grounded in real APAC market intelligence and buyer data.
Enterprise CX & UC advisory
Helping enterprises navigate cloud migrations, hybrid deployments, and AI adoption at scale across complex environments.
Advisory workshops to leadership
Closed-door strategy sessions for CEOs, boards and senior leadership navigating CX transformation across APAC.
Speaking, Webinars & Roundtables
Keynote presentations, executive panel moderation and roundtable facilitation across the Asia Pacific region.
Partner & sales enablement
Advisory sessions helping sales teams and partner communities devise winning market strategies in competitive APAC conditions.
FEATURED PUBLICATION
The Definitive APAC Buyer’s Guide for 2026.
FEATURED PUBLICATION
Why this Guide Matters
Built for APAC
Most Quadrants frame the contact centre market through a North American lens. Buying cycles, hybrid deployment realities, regulatory contexts, and partner ecosystems across APAC differ fundamentally. This guide was built to address that gap — and is now in its second year.
AI Gets its Own Lens
The 2026 edition introduces a materially updated assessment approach. The previous edition treated AI as a feature dimension within broader platform scoring. That no longer reflects how AI is being deployed or differentiated across APAC. The 2026 framework assesses vendors across two independent lenses.
Fully Independent
CrayonIQ is vendor-agnostic. No vendor funds, influences, or reviews final ratings or rankings. Inclusion in the guide carries no commercial obligation. Participation is entirely voluntary.
Scoring draws on vendor interviews, partner interviews, and where possible customer interviews — triangulated to avoid reliance on any single source. All weightings are applied consistently across vendors. Final rankings are not shared with vendors before publication.
GET IN TOUCH
Let’s talk strategy.
Whether you’re evaluating a new CX platform, reviewing your vendor strategy, or want to benchmark your organisation against the APAC market — We would love to hear from you. No pitch. Just a straight conversation with someone who knows this market inside out.
WHO WE ARE
About CrayonIQ
CrayonIQ is an independent CX and AI research and advisory firm comprising of senior consultants with more than 25 years of in-depth experience in the Asia Pacific region. They specialise in advising technology buyers, vendors, executive leadership teams, boards of directors and channel partners. The firm provides strategic guidance on contact centre, customer experience, and enterprise collaboration markets, helping organisations navigate industry disruption and evolving technology landscapes.